A deal to bring Disney into the Hulu fold is “basically done,” a single source familiar with the discussions tells us.
PaidContent reported that if Disney were to do a deal, it would take a 30% stake in Hulu and become and equal partner to NBC Universal and News Corp. That means like NBC and News Corp before it, Disney would agree to spend $50 million marketing the site.
Providence Equity Partners will hang onto its 10% share.
YouTube, which is launching a premium content-friendly version of its site April 16, made a hard run at Disney at the 11th hour, but only managed to come away with short form content.
If that’s true, then the game is ON, my friends. Hulu now has Fox, NBC-Uni and ABC content. Viacom/Paramount may join in (or stick with YouTube), but the writing is on the wall.
I have another rant/post coming that I’ve been working on for two days about where we are and the meeting point of TV, film, online…the significance of the Streamys last weekend, and where do we go from here.
You feel that? The ground is shifting. Hang on tight.
This post was written by Shawna on March 31, 2009