Fandom in the Social Media Age – Preface

The last seven months of my life have been a whirlwind — I didn’t really blog it before (but most of you already know, so why bother) but I finally got into the writers’ room of a TV show (see last post). The show in question was The CW’s “The 100”, a post-apocalyptic “teen” sci-fi show that is more than you would think it is from just viewing the pilot. The show got a second season based on the fairly strong ratings during its midseason premiere last year, and it now has an early renewal for season 3.

The fanbase for the show has gradually grown all year, and I got a front row seat to the groundswell. Every person who found the show on Netflix, once the first season hit there in October would tweet or post about how they “discovered” this show they’d never heard of, and once you got past the pilot, wow, was it great. Young girls, young guys, older women, and yes, even a few older guys have found the show and have been building a fandom brick by brick.

While that was happening, I was put in charge of the social media presence for the writers’ room of the show, which already had a twitter account with about 3000 followers when I took over on May 19, 2014. I took a snapshot on my last day in the office, the last official day of production on Season 2 which was January 23, 2014.

You might not know it, but I was a business student long ago, and so I love to do deep dives into data points and analytics when the opportunity presents itself (which, let’s face it, screenwriting doesn’t really call for, so I don’t get a lot of chances to play in that sandbox)

Over the next few posts I’ll be dissecting my lessons learned from running the social media for a TV show’s writers’ room — what worked well, what didn’t. And what the changing face of fandom means for TV writers and even more significantly what the “new normal” of interface and engagement between show creators/writers and the fans means long-term for everyone.

Consider this the preface. The warning. Now you know what’s coming. Strap in. There’s so much to discuss…

Posted under analysis, writing

This post was written by Shawna on January 25, 2015

1 Comment so far

  1. EstherK January 25, 2015 8:40 pm

    Fascinated – will be riveted to your posts chronicling this experience. 🙂 hoping to learn from you!

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